Book a meeting with one of our employees and gain insight into what tracking is and how we suggest it should be set up in your case.
Is your company planning to engage in online marketing, or would you like to have your current solution reviewed? Tracking can be set up in various ways, and there are things to be aware of.
Google analytics
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Meta Pixel
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Google ads tracking
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What is Tracking?
When we talk about tracking, it often means that we want to monitor what is happening on our website. How many visitors does the site have? Are they new or returning users? Where do they come from? And what are they doing on the site? These are all questions that we want to answer so that we can optimize our website.
Why is tracking important for your business?
Based on the stored data, you can quickly overview or obtain detailed reports using analytics programs like Google Analytics. But even if you don’t plan to review the data yourself, it can be crucial that proper tracking of your traffic is set up if you intend to run online advertisements.
Tracking for online marketing.
Google, Meta/Facebook, Pinterest, and most other advertising platforms each have their way of receiving tracking data. You can determine how much data you want to send to your advertising platform, but there are a few guidelines on the information various platforms want to function optimally. Read more about events and values in online tracking.